Internet Communications Specialists

logo for Casey Design 2.0“Form Follows Function is a principle associated with modernist architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

Here at Casey Design 2.0, formerly Casey Design Group, we adapt this Modernist principle of architectural design, and follow it as a guiding principle in our web site design, media arts, illustration and animation. In our view, the “form follows function” concept is asking:

The “function” behind a piece of graphic art or media is to communicate a particular message through a certain media,  The way it’s “form”or design looks is dictated by the “function” of the work.  Form Follows Function then, is the practice of designing things to enhance their communication goal, taking into account the audience, the environment and other factors.

Following this philosophy, We offer a variety of communication, technology, design and marketing services, as well as integrated services such as integrated multi-mareket campaigns and programs.

Our primary services and capabilities:

  •  Integrated Marketing: Complete integrated marketing packages for business, including: graphic design, written content, visual campaign guidelines, consultation, a solid brand definition, brand style guide and defined parameters for communications in web, print and other media.
  • Campaign Effectiveness Analysis:  A time and data based approach to improving the impact of your marketing efforts.  A systematic program analyzing campaigns or ongoing online marketing efforts effectiveness, following applied strategies for improved effectiveness, result tracking of website and user activity, social media trends, SEO and other intelligence gathering methods based on your business.
  • Promotional Campaigns and Marketing: Promotional campaigns to make our client visible to their audience amid al the visual and digital clutter on the web.  Application of strategic, multiple approaches and analysis of program effectiveness through data tracking to fine tune the right marketing message and format for your business.

We hope to hear from you soon!  When you are looking for an established Minnesota design firm, to create your next company web site,  integrated marketing scheme or provide assistance with your next print project. We have been in this business since 1996 and are here for you when you need us. Feel free to contact us with any questions or comments.

Casey Design 2.0: mcaseydesign@gmail.com952-931-9566.

We look forward to helping you reach your goals!

“Our success has been built on seeing our customers goals as our own.  We strive to provide the most inspired concepts, intelligent and effective design work, responsive customer service and the highest quality end product at reasonable rates. When you succeed, we succeed!”

Michael L. Casey

Owner/Creative Director
Casey Design Group/Casey Design 2.0

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