“Call of In-Action”?

I just responded to an online "call-to-action" on my iPhone.  When I got to the linked landing page, for the life of me, I couldn't find what it sent me there…

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Our SEO Techniques

We employ effective SEO or Search Engine Optimization techniques many competitors don't use... Statistics in a vacuum are worthless and this technique gives those statistics real world value and relevance. We use…

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John Caples is Awesome!

Easy Advertising Analysis I'm currently reading this book by John Caples, a previous VP of  legendary agency Batten, Barton,Durstine & Osborn, Inc., also known as BBDO.  His book "Tested Advertising Methods" came out in 1974 and…

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