Finishing an in-depth course on Google Analytics. I suggest anyone who has a web site and wants to have it perform as a business marketing tool install it. Right away you can track where traffic is coming from, what keywords are being used to find you and a treasure chest of other tools.
Month: February 2011
Interesting info on search engines. You may already know this, but keywords inside web pages are no longer tracked by Google. Yahoo and MSN will still look at those keyword tags, but Google is most interested in what it says on the sites pages.
This is a good reminder to talk in depth about what you do in your web site than about your company name and jargon only familiar to your industry.