 |
| Visual Identity designed
for Visicom Inc. |
 |
Why do successful businesses
spend the time and money on a strong visual identity?
Look at companies like Pepsico, Coca-Cola Inc., Starbucks,
GE, Goodyear, CBS, they all are recognized instantly in the
marketplace. People tend to select products and services that
are familiar to them. A strong visual identity creates customer
confidence and awareness.
A strong visual identity conveys your company name and
reputation in less than a second to those who recognize it.
People learn to read the symbol for your business. Research
has shown symbols are universal and communicate much more
quickly than written or spoken works. The brain remembers
symbols longer than any other type of visual communication.
Quality visual identity and logo design is an art in itself.
|
