Month: October 2015

“Call of In-Action”?

I just responded to an online “call-to-action” on my iPhone.  When I got to the linked landing page, for the life of me, I couldn’t find what it sent me there to do!  I was going to leave them good feedback too.  I gave it a good 30 second try, got annoyed with the site in general and left it altogether.

This was a good reminder for me and everyone else who designs websites and other media that include a “Call-to-Action.” When we set up a scenario that leads our user to “click that button” or “follow that link” to leave feedback, a rating or contact our customer to make a purchase, we better have tested it thoroughly. It’s our job to be absolutely sure that when our cooperative user, is nice enough to act on our call-to-action, that it’s easy for them to follow through on the other side of that link!  Otherwise, what’s the point of a “Call-to’Action”?

I hope no website designer would expect all of our wonderful online customers to read our minds or adopt an arrogant, “prima donna” position that “User’s should be familiar with the web by now and know how to locate things themselves and understand standard web practices.”   That is a sentence from a lazy website designer, who really doesn’t care about the clients online sales.

If a visitor follows your call to action and it doesn’t quickly make complete sense to them or for any reason they can’t complete it, that’s an example of bad marketing, design and a waste of the client’s time and money.

The Generation Gap of 1968!

On the right is a photo illustration and the accompanying article’s title typography from an cover article in a 1968 issue of LIFE Magazine.  In the article a young man from the ” younger generation” and his middle aged uncle of the “older generation”, debate and discuss their opinions and the “generation gap”.  They cover their views on all types of things, including the war that was going on at that time in Viet Nam (young men were still getting drafted for mandatory service in the war in 1968 and going straight into live combat after boot camp.) Reading the article and knowing the content explains, why in the duotone graphic, there are people coming out of the young lad’s, round spectacles!  A very cool and historic retro graphic and a really interesting look back into that time in America!

How Could You Not Web Monkey?

Every web designer and developer should check out Wired Magazine’s website, Web Monkey.  Web Monkey is a web site for web designers and developers with all kinds of helpful things for us.  Here is a link to a hexdex color chart.  Who couldn’t use one more link to a good hexdex color chart!

http://www.webmonkey.com/2010/02/color_charts/

What’s the difference between an Adaptive and Responsive Website?  People who need a cure for insomnia and your clients need to know!  Here’s a great link about it!

http://www.webmonkey.com/2013/05/the-two-flavors-of-a-one-web-approach-responsive-vs-adaptive/

 

Our SEO Techniques

We employ effective SEO or Search Engine Optimization techniques many competitors don’t use…

Statistics in a vacuum are worthless and this technique gives those statistics real world value and relevance.

We use a series of techniques and methodologies that not only let us know the competitive value of potential website key words and phases to use in content, but also tell us their real-world, practical value, based on what our customers competitors are doing on their websites.  This allows us to analyze possible keywords choices for our customers with much better clarity of actual value to them than other easier and popular methods. We don’t disclose our proprietary methods online, but our SEO customers get the benefits of this technique and we have testimonials to prove it’s effective.

Overcome Interior Cell Phone Problems

Wilson Cell Phone Booster SystemI invested in a Wilson Cell Phone Signal Boosting device.  The way it works is a base receiver/transmitter is mounted outside or on an exterior window.  The receiver/transmitter takes the cell signal and transmits it through a coax cable to an interior receiver/transmitter in another part of the building and it communicates with cell phones near that second receiver as if they outside where the main receiver is located.

If you are in a building where you often experience dropped calls or poor signal quality it can be a big obstacle to communication.  This device was around $200 when I purchased it. Now I always have a solid 5 bars, when the best I ever had before was two.  It’s definitely worth the money to be sure my cell phone has excellent connectivity where I do all my business calls.

Here is the link for anyone interested: Wilson Cell Signal Booster

Beauty of Our World


The best of my photos of the recent lunar eclipse. I used a very low ISO and slow shutter/long exposure time to capture it. Unfortunately about 2/3 of the shots looked like double exposures, due to slight movements of the camera while taking the picture.