Month: September 2015

John Caples is Awesome!

61A6TFD8B0L._SX313_BO1,204,203,200_Easy Advertising Analysis

I’m currently reading this book by John Caples, a previous VP of  legendary agency Batten, Barton,Durstine & Osborn, Inc., also known as BBDO.  His book Tested Advertising Methods came out in 1974 and it shows that even in the 1970s, people like Caples knew what worked, what didn’t and why.  If you want to understand why some ad’s work, while others that seem just as well designed and written fail, check out this book.  It’s my 3rd or 4th time reading it and it’s interesting and fun to read every time!

Many of these marketing techniques we use today.  Things like analytics, measured marketing, consumer survey analysis and other data collection and analysis methodologies, have their roots in Caples ideas and back then BBDO and Caples were doing it without the aid of a computer or the Internet!

iOS 9.0 Being Rapidly Adopted

silver-apple-logo
Apple takes another bite out of the
competition with iOS 9.0 becoming
the fastest adopted iOS System to date

It seems the consumer is happy with the new iOS System 9.0 from Apple.
Apple representatives said that 50% of all iPhone users have already upgraded to the new system.  Apple said the new system offers longer battery life, upgrades to existing apps and some entirely software.  If you received your iPhone from your employer or use it to access university email and other large institutions, you might want to wait a bit longer.  Many IT departments are still looking at the new system from a security standpoint and may not allow access to their networks with iOS 9.0 devices until more examination of the system is complete.

Read the complete article on the Forbes website…

Responsive Design Sales Champion!

Bon Auto Body Website before it's rebirth
Bon Auto Body Website before it’s rebirth

I sat down for with an existing client last night,
Bon Auto Body, to discussion the possibility of my redesigning their website. I created their current site years ago.  It is an attractive website, but it ready for a redesign from the ground up, since it is entirely created with HTML, Javascript and CSS. They have always been easy to work with and and the owner is a great guy.

The biggest challenge for any web designer or business owner is the sale.  I have meet with many business owners and representatives of corporations over the years.  In the past before I could be a designer and a developer, I hd to be a really good salesperson, explain persuasively why they should do anything at all with their website and why select me to do it?

I am an artist, designer and developer before I am a sales person.  My sales technique was always to be honest and personable, but this technology, when you demonstrate you know what you’re doing with the tools, just sells itself.  The great thing is, it isn’t a trick that in the end creates an angry customer.  If you know what you’re doing with the software and have some business and web development experience it’s a great way to literally exhibit the benefits!

The responsive design is my new sales champion! In the meeting I referred to above, I had my iPhone, my client had his and I also brought my iPad Mini and my laptop. He showed me his current site on his iPhone.  He said “You see why we have to do something..  The site was old school HTML.   It didn’t have any responsive attributes it was the size of the screen, so distant and tiny on his phone.  I agreed and told him I thought he was absolutely right.  I said “Take a look, my site is a responsive design, look at it on your phone, then I showed it to him on the iPad mini and then on my laptop, the site looked great was easy to use all 3 devices.  I didn’t have to sell him the idea, he was sold as soon as he saw what it would do for him and his business.  He’s an astute business person and he could instantly see it’s marketing value.  He knew from hiring years ago to build and design the old website we saw on his phone, that I stay up on Internet technology and am an experienced web designer. What a fantastic selling tool that delivers what it promises and creates satisfied customers!

 


Fraud that targets web designers!

Beware of emails and text messages out of the blue that request an estimate, claiming to be from a hearing impaired person who needs a website. See the details below:

I thought it was in the web design communities best interest for me to share the details about this, even though many others have already one so.  Web designers are the specific target of this scam.  I have met many clients through the Internet who turn out to be excellent customers, but this online contact was first by text which was strange.  Below is the email follow up:

“Thanks for your swift response on text and i have small scale business which i want to turn into large scale business now it located in TX and the company  is based on importing and exporting of Agriculture products such as Kola Nut, Gacillia Nut and Cocoa so i need a best of the best layout design for it. Can you handle that for me ?. so i need you to check out this site but i need something more perfect than this if its possible.  http://www.agroamerica.com.… the site would only be informational, so i need you to give me an estimate based on the site i gave you to check out, the estimate should include hosting and i want the same page as the site i gave you to check out and i have a private project consultant, he has the text content and the logos for the site.

Note:
1. I want the same number of pages with the example site i gave you to check excluding videos and blogs.
2. I want only English language
3. I don’t have a domain yet but i want the domain name as greatfarmproduce.com
4. you will be updating the site for me.
5. i will be proving the images, logos and content for the site.
6. i want the site up and running before ending of next month.
7. My budget is $4000 to $8000

Kindly get back to me with:
(1) an estimate
(2) your cell phone number
(3) And will like to know if you are the owner ??

What got me most was the lack of individual details about the sender and the hurry to give up money to a stranger. Why would they offer a sum like that upfront before the estimate. I wondered what the “business” they were really in to be so relaxed about about spending money that much money?!?

I have heard of  some strange “legal” drugs like “spice” that are very dangerous, but are still legal.  I wanted to be sure “KolaNut” and”Galicia Nut” were not related to those things.   I decided before committing to anything I would look for “Kola Nut” and “Gacilla nut” online.

I searched for “Galicia Nut” and found articles and blog posts from web designers all over who received a similar email and text message.  The sender claimed to be a hearing impaired person, or other individual, who needs a website and the content in the email was the basically the same.

The way the scam works is they claim to need a site done right away and are ready to pay you.  If an estimate is done, they accept the estimate and offer to pay via credit card.  Right before you’re paid, they tell you paying you is not a problem, but their consultant has to be paid too. They say all they have is a credit card, but that person can’t accept a credit card, and they have all the marketing materials you will need to make the website. They say if they can’t get him paid somehow the website deal is off, but they have an idea!

Here’s the trick: They ask if they can overpay you via credit card for your fee and the consultant fee, and you can send him a cashier’s check for his portion and then the project can go forward.   They don’t tell you that the credit card number is stolen and they are trying to trick you into unwittingly laundering money for them.  By the time you realize the credit cards they gave you are stolen, you are unknowingly an accessory to a crime, your fee, new client and your cashier’s check for the consultant are all gone.  The whole thing is an elaborate way to launder money from stolen credit cards.

When I found out, I emailed my new “friend” to told him know I was closing my business, since I have a new full time job and I wish him luck.  Then, marked his email address as Spam, blocked his text message phone number and wrote this post.  Below are links to some of the many website designers this scam has already targeted.  Thank you to my fellow website designers for alerting me early to this scam!

http://jacksonsky.com/2015/07/the-gacillia-nut-scam-targeting-web-designers/

http://www.alvalyn.com/email-scams-target-web-designers/

http://wolfcreekwebdesign.com/post/Scam-Targets-Web-Designers

https://www.linkedin.com/pulse/web-design-new-email-scam-carlos-dantas

https://www.scamwarners.com/forum/viewtopic.php?f=43&p=245073

http://www.helloari.com/blog/2015/03/scam-alert-web-designers-targeted-hearing-impaired-wants-agroamerica-site/

https://teamtreehouse.com/community/web-design-scam-heads-up

http://www.telapost.com/scam-agroamerica/

http://www.refinedimpact.com/whatsnew/new-scam-tactic-beware/

Google Chrome Unfriendly to Flash

google and flash imageGoogle says Google Chrome, Google’s Web Browser, will soon stop Flash content from streaming when in loads into a webpage in Chrome, as well as offer Chrome users ways to stop or bypass Flash content entirely. This information will be good to understand and take action on for any web developers still developing streaming content for their customers web sites using Adobe Flash.  Standard websites that contain large areas of embedded Flash content should also look at how what action to take to be prepared for this change.  If this applies to your website, you’ll also want to read these links related to Flash and Google taking steps to stop Flash content running from running in the Goggle Chrome web browser:

http://www.ibtimes.com/chrome-update-2015-googles-new-flash-blocker-will-improve-battery-life-1954293

http://chrome.blogspot.co.uk/2015/06/better-battery-life-for-your-laptop.html

This and the announcement by Google Search that they will favor mobile ready, responsive websites over older websites with technology that isn’t responsive to mobile device, such as sites constructed only with computer users in mind, has sent some ripples of change through the web based business community over the last few months.  Follow these helpful links below for more on this change:

http://www.logicforce.com/blog/2015/03/06/googles-algorithms-changing-to-favor-responsive-web-design-on-april-21st-2015/

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html