Month: February 2012

Will Flash Rise from the Ashes as Edge?

Hey People,

Is anyone else out there using Adobe Edge? It looks like Adobe’s response to “Flash is Dead.”

The alpha is free on-line at Adobe’s site.

Is Flash dead? What do you think? It sure has a big installed user base! I hope we see an adaptation from Adobe to be compliant with the new HTML5 and CSS3 standards.

It seems Adobe might be transitioning over to Edge. If you do the Edge tutorials there is a lot of reference to “If you know Flash…”.

That sure is a lot of ActionScript never to be used again! But, based on CS5 Flash, it might be for the best!

Am I the only one who hated the whole “This is the “new way Flash works” thing? Classic tweeens baby!!!

Anyway, would love to hear your opinions, as long as they make sense and are not psycho.  🙂

Organic SEO and Time

Hello again!

I wanted to take a minute today to talk about Search Engine Optimization and the requirement of TIME.

When a site has organic targeted SEO applied to it, title tags, alt tags, keywords, copywriting, link planning, etc. the components of success are time, tracking and modification. Without any of these components you will have mixed or no results to speak of.

I have had situations where I let a customer know that once we optimize the site for SEO, we need to wait a few weeks, track the data, modify as needed and proceed in that manner. This same customer called within 24 hours complaining that “it isn’t working, I don’t see us in the search engine results!”

The process is:

  1. SEO Reasearch
  2. SEO Strategy and knowledge applied
  3. Tracking applied
  4. Site monitored and data researched
  5. Changes made as data reflects is required
  6. Repeat

Effective organic SEO is a process that occurs over TIME. It is not pay-for-click technology!

Call Google for that or a marketing firm that specializes in pay-per-click.

See you next time!